Sunday 31 January 2016

Buy pain millet Huawei in the United States how difficult selling cell phones

Posted by doll on 05:00:00 with No comments
With the gradual saturation of the domestic mobile phone market, continues to sell phones to home more difficult.

Almost all phone manufacturers face the sea problem, mentioning the sea, most people think of markets such as Southeast Asia, Africa, cell phones have little difficulty selling to these places, although difficult, but as long as channels in place, product quality problems, do not experience hard threshold, they demand for mobile phones is not high, followed by domestic mobile phone manufacturers will not patent disputes and other problems.

Now can see two obviously of sea trend: to millet, and charm family, for representative of thousand Yuan to 2000 Yuan of phone, will will overseas market of energy put to has India, Southeast Asia market, similar of phone manufacturers also has oppo, and vivo,; another a wave is is to Huawei, and ZTE for representative of in the high-end phone, they main of overseas market is to United States, and European, to mainly. To United States for representative of phone market and domestic phone market still has very big of different, to channel for cases, line Shang, and public market and operators is domestic three a main channel, with operators subsidies of sudden reduction, this part market phone of shipping volume has began reduced, public market became all phone manufacturers compete for Highland, most main of performance is increased line Xia entity shop, settled to Gome, and suning, stores in the.

United States different is that it is still dominated by operator channels, as of today, more than 95% phone through operator sales channels. Although in recent years United States shipments in the open market increases, but this changed very slowly, over the next three years, this will not be more than 10%.

Aimed at this market of domestic phone manufacturers main is Huawei and ZTE, to shipping volume to is, former is last year domestic phone manufacturers of first name, global range within about sold 109 million Department phone, which domestic shipping volume for 63 million, left of is is overseas market, currently Huawei yet open United States market, it of overseas market main is in European national, so United States became its this year international market of focus. Outsiders questioned Huawei's "Wolf" and drive, it sees the market, rarely misses time.

Contrary to another mobile phone manufacturer ZTE, transcript looks a lot overseas market than the domestic market. 2015 ZTE global smart phone shipments were 56 million, the domestic market accounted for 15 million, United States market this figure, ZTE Smartphone in the United States market share of 8.1%.

Different from Huawei, ZTE gradually since last year to find out the phone's play, as for ZTE handset shipments last year, still have 44 million functional phone, share accounted for nearly half of the shipments. How to quickly lower the low-end features, brand positioning is ZTE last year found the main task.

Resurgence in the United States market in the high-end market, price is between more than 200 to 400 dollars, AXON away in bare metal price in North America for $ 499.98, which is currently the domestic mobile phone manufacturers in the United States at prices of products. The current resurgence in the United States mainly selling two phones: the main business of AXON mysteries series, and the main fashion the Blade Series, the latter country thousands of Yuan in price.



Domestic mobile phone out United States difficulties in addition to the channel, the patent is another sore point. This has not much accumulation of domestic mobile phone manufacturers, major brands such as ZTE, Huawei, Lenovo, except the latter is based on the Motorola Division that year obtained other than patents, is the accumulation of years of most of the first two companies.

In fact, the patent issue in smaller shipments of stages do not highlight, but formed a certain scale, would pose a threat to other brands when the patents to block mobile phone manufacturers to enter United States largest weaknesses. Cheng Lixin in accept interview Shi said ZTE in United States of market share from 13 11% growth to 15 of 30%, but in growth early, market share began rose of when, on obviously of see abroad phone and chip manufacturers of self protection, "basically each week, at least are has one or two pile patent of case told came", ZTE communications Senior Deputy President, and Terminal North America District CEO Cheng Lixin had in accept interview Shi said. All domestic Internet phone manufacturers fall patent disputes, they also began to establish their own patent pool, the fastest way is through cooperation with the traditional handset makers to share patents, such as cooperation with the cool, delight in this vision cell phones into the United States market would save a lot of time.

Maybe this year will be the integration of domestic handset manufacturers, mobile phone manufacturers integrate traditional handset makers and the Internet, this is from the perspective of channel and patented, integration of channels and mobile phone manufacturers, they can leverage each other, forming punch into.

For ZTE, and whether it is a product, technology or channel, are equipped with the most modern, the domestic market is not easy to attack, and overseas markets is an overtaking attempt. But no matter what, ZTE is also faster, hold before you can free up energy markets.
Categories:

0 comments:

Post a Comment